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Logo – a colorful font solution of full or compressed a business name or a group of its goods. Trademark – a design solution unique graphic and logo branded colors – adds personality image branding, making it more attractive, easy to remember, has an emotional impact. The task of design studios and advertising agencies – to pick a color for corporate identity, to call the firm association with the company. Corporate font – reflects and underlines the various features of the visual image of the brand. Font can be different both light and heavy, elegant and masculine, feminine, business, or vice versa. It is important to correct design decision, namely choose from a huge number of fonts, the ones that would be ideal, and according to established rules easily would fit into the image of the brand. Corporate block – a traditional mix of several elements of corporate identity, say, can contain a brand name or logo, naming the company, postal, banking details, list of goods and services, advertising symbol of the company slogan. Corporate block suitable for processing a business card business form letter, on product packaging. Corporate character – a visual image or a character that embodies its activities. In general, the style – is a holistic system of visual image, which contributes create a positive company image and enhances the effectiveness of its advertising contacts with customers, partners builds confidence and promotes the growth of the company's reputation and popularity in a particular segment market.