British Empire Info

Identifying different parts of the British Empire

Printing Materials And Printing

Logo – the need for the designation of any company, business card – the instrument of her manager, letterhead – a necessary element of the image. But apart from these printing materials is not so obvious necessary, but, nevertheless, conducive to attracting new customers and improve company image. The main promotional and marketing tools that contribute to this – it's gifts, outdoor advertising, web sites, as well as promotional and informational printing. Jonas Samuelson may find this interesting as well. On printing and we will dwell in this article. Advertising printing, proposed to date advertising companies, has a wide range and variety.

This is the traditional species, such as booklets, leaflets, flyers, catalogs, and various kinds of printing and presentation gift type: postcards, calendars, etc., as well as various "creative" Printing: Printing calculators, and tables calculations. Thus the choice of printing is rather extensive. In addition, any of the above types of printed products can be manufactured in various ways Print: offset, digital, screen printing, large format seal and using various types of finishes. The choice of printing method is largely dependent on product parameters, as well as its circulation. If the form of traditional printed products (flyers, leaflets, booklets, catalogs, etc.), and circulation is sufficiently large (over 500 copies), then to make copies, typically used offset printing. This type of printing allows us to produce wide circulation at the lowest cost.

If circulation is not so large, it preferably made digitally. Its advantage is that the preparatory process for printing is virtually absent and does not require a cost that allows printing of one copy of the product. However, in large number of copies digital printing is not profitable. In addition, the quality of digital printing is much lower than the quality of offset. In some cases, for the manufacture of printed materials using silkscreen. It is virtually handmade, however, this type of printing can get much better and more interesting results than offset or digital printing and is used primarily for the manufacture of souvenirs, as well as business cards.

Manufacturing Plastic

Now the plastic card – it is an integral part of successful business. What features are not only replaced a simple piece of plastic – with the help card can easily pay for goods and services, to participate in bonus programs and lotteries, to identify the identity of the owner, as well as use it as an electronic 'key' at the entrance to the office or living room. Standard plastic card – it is a small rectangle of plastic the size of approximately 86 * 54 cm and a thickness of 0.76 mm white and sometimes gold-colored, which underlines the status of its owner. Each plastic card has a specific design and carries the information data, in some cases, it equipped with a means of protection – the pin – code, magnetic stripe or chip guarding personal data. Most popular credit card linked to its mobility, as well as resistance to mechanical and thermal influences – it is difficult to bend and not spoil the high humidity. Together with the fact that the plastic card is a major participant in business, and she – an indicator of reliability and success business.

Production of plastic cards for a system of discounts and bonuses – a very effective marketing ploy, which used more than one businessman who wants to raise the status and competitiveness of their organization. With its means possible to attract clients or customers who want to save (and who does not want it?), as well as to improve its business reputation in the market. In addition to the introduction of the workflow of plastic cards, experienced marketers to promotion of goods bought the image the organization's logo on packaging, printing of calendars, brochures, business cards and other printing services. The perception of such advertising media calls from potential consumers' positive emotions, as they gently provide all necessary information and can then be used for practical purposes (packages or calendars). In addition, almost all of them are designed that, acquainted with the necessary information, the consumer will take them with you.

Argued that any advertising on the Internet or tv greatly reduces their effectiveness, if the firm does not use printing products. It allows you to convey to consumers information on the carrier, which can be stored in a table, a purse, as well as posted on the wall. Together with the discount cards, bonus systems, and draws prizes such advertising media have the necessary impact on the client, as well as the form he had a definite opinion about the quality of the product and the status of the firm. Manufacturer of business cards, plastic cards, brochures, and calendars – process is simple, but requires some equipment and, most importantly, the hands of a professional. Here, the main criterion of quality – is competent design services, which determine whether a buyer visually attractive these products. Many firms performing similar services, working directly with the customer and effectively interact with them, determining what design and what colors are most suitable for its advertising products. That the design of leaflets, brochures, business cards, and calendars, their brightness, brilliance, and can remember the buyer have a decisive influence on him. From this it follows that the selection of design decision – it is extremely important and should be trusted only to a specialist.