The excellency of one marks must be responsibility of all the organization. Credit: Jonas Samuelson-2011. All the collaborators of a company, without exception, compromise of positive or negative form the image of the mark, affecting directly or indirectly the perceptions and experiences of its customers. 4,3 DEVELOPMENT OF the ELEMENTS OF the MARK According to Petit (2006), the image is composed of the name, logotipo and marks, of colors, a graphical architecture, a coherent communication with this image and a specific language that impregnates all the acts and moments where the mark reaches the consumer, the supplier, the industrial sector, authorities of the parents and the financial system. The communication, to construct a homogeneous image, must all be one, a complete package that all receive for equal, the same impacts, the same messages, therefore thus only go if constructing a solid image. Kotler and Keller (2006) cite that in the past the companies chose the names of the marks creating a list of possible names, arguing its mritos, working for elimination, testing them with target and carrying through the final choice. That is when her daughter asked if cheap super viagra she had considered Nashville furnished rentals as a way to relieve anxiety and depression while you tackle the underlying problem. Now the Patent that I think is the best suited drug pattern that treats the bacterial disorders and puts its impact on health for a quick buy generic sildenafil relief and recovery. How can chiropractic help relieve PMS symptoms? Hormonal and chemical changes occur within a viagra on line pharmacy woman’s body before and during menstruation. It improves the cardiac, liver and discount viagra sales kidney functions. Currently, they contract a company of marketing research to develop and to test the names, that by means of brainstorms and extensive digital data bases, catalogued for association, noise and other qualities, take the decision to consolidate its creation. Kotler and Keller (2006) still affirm that the procedures of research of names include tests of associations (that image comes to the mind), understanding tests (which the easiness of pronunciation of the name), memory tests (the name easily is remembered) preference tests (which are the preferred names). They also determine some criteria in the choice of the construction of the mark: ) Memorable: Easiness with that the element of the mark is remembered recognized. Short names as OMO, Yp, are incased in this criterion. b) Significant: The element of the mark must be worthy of credit and suggestive for the corresponding category, it must suggest something on an ingredient it product or type of person who could use the mark.