ec4u guide gives practical insight into the approach real time decisions (RTD) RTD improves the decision in Karlsruhe customer contact in real time, 08.06.2010 – depending on the precise corporate employees can set in sales and call centre on the specific needs of clients, the greater are their chances of success. Such a goal pursued the real time decisions (RTD) approach to Oracle. A recommendation engine evaluates a variety of historical and current information here, so that may be submitted to the appropriate product or service offers customers. Oracle RTD developed predictive models in conjunction with a set of rules, the results of which are incorporated in a dynamic conversation themes for call center agents. He receives then valuable information for customer interaction, for example, the probable reason of contact, his personal affinity with certain products, or possibly existing customer risks. The result of a set of rules and forecast model-backed Customer interaction is noticeable as a result, that the revenue per customer interaction can be significantly increased.
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with a focus on Oracle as the strongest partner. The services are supplemented (strategies for marketing, sales and service), as well as the ec4u software solution by strategic and professional CRM Consulting C4 business communications management (BCM). Among the customers are E.g. Arcor, Bosch ST, Deutsche Bahn, Deutsche Telekom, EnBW, Integralis, MEWA, RWE, Swisscom and ZKB. Think factory group Wilfried Heinrich Pastorat Street 6, D-50354 Hurth phone: + 49 (0) 22 33 61 17-72 fax: + 49 (0) 22 33 61 17-71 ec4u expert consulting AG Sabine Kirchem Manager Marketing for the Foundry of 19-27b 76227 Karlsruhe Tel.: + 49 (0) 721 46476-460 fax: + 49 (0) 721 46476-299 E-Mail: Web:,