<html> INFORMATION MANAGEMENT

by Anonymous

Why do I need information To create value and superior customer satisfaction. Michael Shvo Information System: Staff, equipment and procedures to collect, sort, analyze, evaluate and distribute the necessary information promptly and accurately to decision makers in marketing. href "http://4.bp.blogspot.com/ Reh39hZ5bQQ/SgEPdoMmU1I/AAAAAAAAADc/t0QmaL5HSsU/s1600-h/CUADRO SISTEMAS.JPG"> Marketing Intelligence Systematic collection and analysis of publicly available information about competitors and important event in the marketing environment Research markets Design, collection, systematic analysis and synthesis of relevant data to a specific marketing situation facing an organization 1-Define problems and research objectives Exploratory research, descriptive or causal lang "ES-MX"> 2-Development of the research to gather information - Data sources: Children: Relevant, accurate, current and unbiased. Parents: font-style: normal font-variant: normal font-weight: normal font-size: 7pt line-height: normal font-size-adjust: none font-stretch: normal "> Technical Contact: Observation, survey,